Search Engine Marketing
What is Cannabis SEO?
SEO or search engine optimization is a comprehensive and calculated approach to cannabis marketing with a goal of landing on the 1st page of search engines, and ultimately Google.
There are infinite factors and unique strategies involved in a well crafted SEO plan. Tymber distills these strategies down to the most important elements that are essential to marketing for cannabis businesses.
With over 7 years experience in cannabis SEO, Tymber designs strategies that generate an ROI that makes sense for your business.
From branding to E-commerce we’ve got you covered with beautiful UI and intuitive UE! Our team of web developers can deliver attractive, responsive, cannabis website design solutions. An engaging online presence that grows your cannabis community is the gold standard we strive for with websites designed by cannabis pioneers for cannabis pioneers.
Keyphrase research is the foundation of a solid keyphrase strategy and the blueprint of a healthy SEO plan We analyze specific keyphrases that your competitors are using and your content to recommend keyphrases and meta that increase traffic to your site. Through strategic keyphrase planning and content optimization your site can rise to the top of the Google page rankings.
Dynamic content is the driver of any successful dispensary marketing strategy. We create content that inspires visitors of your site to engage, learn, buy, and return. Our cannabis marketing agency will promote awareness of your brand through optimized front end copy, blog, and short form video production aimed at generating a loyal cannabis oriented community.
An effective backlink strategy is one of the top three most important factors in SEO. Tymber searches for high-quality, trusted, link opportunities for marijuana marketing that drive qualified traffic to your website. We monitor backlink progress and build more quality links over time. Backlink strategy is a marathon, not a sprint. Applied properly, it will show in your traffic results..
Your website’s marijuana SEO strategy determines how it’s organized and ultimately how Google sees and categorizes the information on its pages. We use competitor research, keyphrase analytics, and cannabis industry acumen to build measurable SEO outcomes for our clients. Let’s talk backlinks, blogs, keyword optimization, and meta data.
Set your dispensary marketing apart with original copy developed in your dispensary’s voice. The personality of your brand relies on the competence, flexibility, and chops of your writing team. We deliver consistently great copy that promotes your culture and grows your visitor base. We strategically target high volume, heavy traffic keywords.
Social Media Strategy
Your social media presence can affect your brands top of mind reach in the community. A solid social media strategy employs platforms that communicate visually and generate community interest around your stellar service and cannabis product selection. We develop and deploy a social media strategy that compliments your overall Marijuana Advertising effort.
Google weights online reviews at 25% importance in it’s search engine ranking algorithm. An online reputation is everything. Once something negative has been posted about your company it will remain online forever. We advocate unique strategies actually use online review platforms as a form of organic branding and advertising.
Dispensary SEO Strategy
Each and every search engine optimization strategy is and should be unique. Unique features of the business, the territory, the audience and the market size require a calculated approach in order to be successful.
We design your business a customized SEO strategy that is cost effective and uses common sense economics. With over 7 years experience in cannabis specific SEO, we provide expert insights to help you make informed decisions about your search engine marketing strategy.
Website & SEO audit
Tymber performs a comprehensive audit of your entire digital marketing presence. We perform a thorough analysis of every factor to find the strengths, weaknesses, opportunities and, most importantly, threats from competitors.
Optimization of website structure
Search engines read your website thoroughly every three to five days to look for up to date information about your products and services. It is critical to have the right website structure so search engines can properly see what you are offering and place your business in search engine results appropriately.
Online directory registration
Did you know there are over 1,600 directory websites where you can list your business information to be found on the internet? Don’t freak out. You don’t have to be listed on all 1,600 of those, but we have identified around 50 websites you should absolutely be listed on to be considered a relevant business in the cannabis space. Tymber lists your business on directories and maintains those directories.
Develop A Keyphrase Strategy
Developing a keyphrase strategy is the most important step in implementing an SEO strategy. It is important to research your competition to find out what keyphrases they are targeting, how often those keyphrases get searched for, what the competition in the neighborhood is for those keyphrases to formulate a well calculated approach.
Configuration & monitoring
Enrolling in Google Search Console is a foundational step in all cannabis SEO marketing strategies. Google Search Console works to report critical information about your website to Google’s search engine algorithms. Optimizing and monitoring your digital marketing presence within Google Search Console is a core service provided with all Tymber SEO plans.
Google Search Console identifies areas of your website that Google wants to learn more about, but needs more information from SEO professionals to fully understand. That’s where Tymber comes in. Our SEO professionals monitor and proactively send additional information to Google about events and other special forms of marketing your business offers.
Custom SEO product profiles exclusively on Tymber
This feature is where the magic of Tymber really shines through. Using our proprietary native e-commerce system, we build custom SEO profiles for important products that customers are searching for in your region.
If your competitors are using an iframe or plugin menu tool that is not a true native commerce solution, this is not possible for them. The next time someone searches for ‘Dosist Calm vape pen’ in your area, you will come up in search engine results and your competitors will not.
Our team builds custom SEO product profiles for your products with the highest search volumes so when customers search for popular cannabis brands and products in your area, your business will come up first.
Search engines look at your digital reputation to determine how customers feel about your business. Your digital reputation has massive weight in determining your search engine ranking. Businesses with five star reputations rank higher in search engine results.
Boost traffic with special events search engine marketing
Did you know Google can learn about special events your business is hosting. Google can also take those events and publish them on search engine results to accelerate awareness and ticket sales for your event.
Tymber leverages special events search engine marketing to gain more traffic for your business and more attendance at your events.
Build a reputation that scales
Leverage the unique tools of Tymber Shop to send follow up emails to customers after they place an order with you to architect a perpetual stream of reviews. Reviews are of incredible importance in local SEO strategy. Having dynamic systems in place to keep reviews flowing in is a critical element of a successful local SEO plan.
Will you be found in the future?
There are over 1 billion voice searches per month as of 2018 data. Over 35% of millennials use voice-enabled digital assistants at least monthly.
Tymber infuses your cannabis business into data centers to make sure your business is found through voice search on Google Home and Amazon Alexa.
Competitors are jockeying for position on the first page of search engine results just like you are.
It generally takes a minimum of 6 months of diligent SEO work to convince search engines to consider you worthy of the honor of high traffic positions.
Businesses on the first page of Google get 10x the traffic of businesses on the second page.
Tymber analyzes competitors and sets realistic growth expectations and timelines for each SEO strategy based on the competitive landscape of your market.
See a SEO case study on the possibilities
Our Tymber SEO professionals are experienced cannabis SEO snipers that have been landing cannabis businesses on the first page of search engines for over 7 years. Read the case study to see how Tymber can help your business grow.